Performance
Trying to Make a Busy Product Feel Calm
Because speed is emotional before it is technical
Travel products can become noisy very quickly. A few extra widgets here, a heavier screen there, and suddenly the whole thing feels more stressful than it should.
A lot of my React work at AMR was about calming that down: optimizing libraries, improving asset loading, and dynamically importing heavy components like charts until the experience felt lighter in the hand.
We improved web performance in meaningful ways, but what I remember more is the feeling that the product finally breathed better. It stopped fighting the user so much.